From Nothing to Exports

Full book contents

100 lessons, an introduction, 14 interludes and 7 appendices, each on its own page. The complete text of each section has been transferred from the copy supplied by the author.

Dedicated illustrations: 122 of 122 sections are ready; every section has its own illustration.

1. A Bitter Truth — Page 2Page 2
2. IntroductionPages 3 and 4
3. Lesson 1Page 5
4. Lesson 2Page 6
5. Lesson 3Page 7
6. Lesson 4Page 8
7. A Bitter Truth — Page 9Page 9
8. Lesson 5Page 10
9. Lesson 6Page 11
10. Lesson 7Page 12
11. Lesson 8Page 13
12. A Bitter Truth — Page 14Page 14
13. Lesson 9Page 15
14. Lesson 10Page 16
15. Lesson 11Page 17
16. Lesson 12Page 18
17. A Wake-Up Call — Page 19Page 19
18. Lesson 13Page 20
19. Lesson 14Page 21
20. Lesson 15Page 22
21. Lesson 16Page 23
22. A Wake-Up Call — Page 24Page 24
23. Lesson 17Page 25
24. Lesson 18Page 26
25. Lesson 19Page 27
26. Lesson 20Page 28
27. A Wake-Up Call — Page 29Page 29
28. Lesson 21Page 30
29. Lesson 22Page 31
30. Lesson 23Page 32
31. Lesson 24Page 33
32. Lesson 25Page 34
33. Lesson 26Page 35
34. A Wake-Up Call — Page 36Page 36
35. An Aside — Page 37Page 37
36. Lesson 27: Market ResearchPage 38
37. Lesson 28: Financial PlanningPage 39
38. Lesson 29: Understanding and Complying with Customs and Tax LawsPage 40
39. Lesson 30: Choosing Transport MethodsPage 41
40. Lesson 31: Using InsurancePage 42
41. Lesson 32: Competitor AnalysisPage 43
42. Lesson 33: Using Trade AgreementsPage 44
43. Lesson 34: Using Digital MarketingPage 45
44. Lesson 35: Building a Strong NetworkPage 46
45. A Wake-Up Call — Page 47Page 47
46. Lesson 36: Developing a Market Entry StrategyPage 48
47. Lesson 37: Risk ManagementPage 49
48. Lesson 38: Building a Distribution NetworkPage 50
49. Lesson 39: Analyzing Target MarketsPage 51
50. Lesson 40: Using New Technologies in ExportsPage 52
51. Lesson 41: Understanding International StandardsPage 53
52. Lesson 42: Setting Export PricesPage 54
53. Lesson 43: Attending Exhibitions and Trade EventsPage 55
54. Lesson 44: Quality ControlPage 56
55. Lesson 45: Forecasting Currency FluctuationsPage 57
56. A Wake-Up Call — Page 58Page 58
57. Lesson 46: Using International Contracts and IncotermsPage 59
58. Lesson 47: Choosing a Reliable Payment SystemPage 60
59. Lesson 48: Building a Strong BrandPage 61
60. Lesson 49: Establishing an Internal Quality-Control UnitPage 62
61. Lesson 50: Analyzing Competitors and Creating DifferentiationPage 63
62. Lesson 51: Understanding E-Commerce LawsPage 64
63. Lesson 52: Designing a Content Marketing StrategyPage 65
64. Lesson 53: Using CRM ToolsPage 66
65. Lesson 54: Consistent Follow-UpPage 67
66. Lesson 55: Following Up on International PaymentsPage 68
67. A Wake-Up Call — Page 69Page 69
68. Lesson 56: Managing Exchange-Rate ChangesPage 70
69. Lesson 57: Using Logistics SystemsPage 71
70. Lesson 58: Optimizing the Supply ChainPage 72
71. Lesson 59: Developing a Global Marketing StrategyPage 73
72. Lesson 60: Contract ManagementPage 74
73. Lesson 61: Assessing Market PotentialPage 75
74. Lesson 62: Using Psychological Pricing TechniquesPage 76
75. Lesson 63: Developing Cross-Cultural CommunicationPage 77
76. Lesson 64: Using ERP SystemsPage 78
77. Lesson 65: Following Ethical Principles in TradePage 79
78. A Wake-Up Call — Page 80Page 80
79. Lesson 66: Analyzing Strengths, Weaknesses, Opportunities and ThreatsPage 81
80. Lesson 67: Using Advanced Negotiation TechniquesPage 82
81. Lesson 68: Managing International DebtPage 83
82. Lesson 69: Learning Foreign LanguagesPage 84
83. Lesson 70: Managing Digital AssetsPage 85
84. Lesson 71: Using E-Commerce PlatformsPage 86
85. Lesson 72: Understanding Different Business CulturesPage 87
86. Lesson 73: Managing Business ConflictsPage 88
87. Lesson 74: Using Artificial Intelligence Tools in TradePage 89
88. Lesson 75: Understanding International Financial ConceptsPage 90
89. Lesson 76: Creating an Export Business PlanPage 91
90. Lesson 77: Researching Target CustomersPage 92
91. Lesson 78: Developing New Products for ExportPage 93
92. Lesson 79: Managing Product ReturnsPage 94
93. Lesson 80: Taking Specialist Export CoursesPage 95
94. A Wake-Up Call — Page 96Page 96
95. Lesson 81: Creating Multiple Distribution ChannelsPage 97
96. Lesson 82: Using Export Tax ModelsPage 98
97. Lesson 83: Using Diplomatic Trade RelationsPage 99
98. Lesson 84: Using Global Marketing PlatformsPage 100
99. Lesson 85: Creating Customer Loyalty ProgramsPage 101
100. Lesson 86: Examining Competitors in International MarketsPage 102
101. Lesson 87: Developing Data-Driven Export StrategiesPage 103
102. Lesson 88: Managing Political and Economic ChangesPage 104
103. Lesson 89: Optimizing Export PackagingPage 105
104. Lesson 90: Using Automation SystemsPage 106
105. Lesson 91: Creating Internal Training ProgramsPage 107
106. Lesson 92: Developing Environmentally Friendly ProductsPage 108
107. Lesson 93: Joining International Associations and Chambers of CommercePage 109
108. Lesson 94: Using Export InsurancePage 110
109. Lesson 95: Forecasting Future Market TrendsPage 111
110. Lesson 96: Building IT InfrastructurePage 112
111. Lesson 97: Meeting International Quality StandardsPage 113
112. Lesson 98: Developing Performance Evaluation SystemsPage 114
113. Lesson 99: Managing Cultural RiskPage 115
114. Lesson 100: Keep LearningPage 116
115. A Wake-Up Call — Page 117Page 117
116. Appendix 1: Useful Resources for New ExportersPage 118
117. Appendix 2: Examples of Successes and FailuresPage 119
118. Appendix 3: Final Export ChecklistPage 120
119. Appendix 4: Export Terms and KeywordsPage 121
120. Appendix 5: Sample Contracts and Customs FormsPage 122
121. Appendix 6: Organizations and Agencies That Assist ExportersPage 123
122. Appendix 7: Guidance for Times of CrisisPage 124

About the book

This book presents 100 short lessons drawing attention to different aspects of exporting. In a conversational style with critical humor, it challenges expectations of quick, effortless success and emphasizes learning, understanding markets and being prepared for difficulties.

The book covers product selection, negotiation and language, marketing and networking, planning, packaging and distribution, payment methods and risk management. It ends with a checklist and questions for reviewing export readiness. This introduction is based on the copy supplied by the author; it does not confirm that every legal or financial point in the book remains current.

Excerpts from the book

The excerpts below are quoted from the copy supplied by the author; page numbers refer to that same 124-page file. Only spacing and punctuation have been standardized for web display.

This section is quoted from the book, not an up-to-date legal or financial guide. The complete PDF has not been made available for download.

Book topics

Details of the copy reviewed

Full title

From Nothing to Exports: One Hundred Lessons for Someone Who “Thinks” They Know Something

Author

Mostafa Nezamparvar

Language

Persian

Number of pages in the file

124 pages

Publisher, publication year and ISBN

Not specified in the supplied copy.

Choose a chapter from the contents to read the book.