Setting Export Prices
(Export Pricing Strategy).
Export pricing must be precise and carefully calculated. You need to account for production, transport, insurance, tax and even possible discounts. If you cannot set a suitable price, you will either make no profit or fail to sell your product at all. Yet you seem to need half an hour to decide on a price even for the hamburger you want to buy, before finally asking the shopkeeper, “Brother, what do you say it should cost?”