Mostafa Nezamparvar

Page 67 of the supplied copy

Lesson 54: Consistent Follow-Up

English translation of the author’s Persian text. Source-page references refer to the original edition.

Author: Mostafa Nezamparvar · Original book text

Following up on the customer’s post-sale experience and improving the product
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Consistent Follow-Up

(Constant Follow-Up).

You cannot sell your product once, put your hands on your head and say, “That is it, I have succeeded.” You must stay in constant contact with the customer, find out how your product was used, what problems it had and how to improve your services. But it would not surprise me if you switched off your phone after the first sale and went into a deep sleep until you were out of work again.