Mostafa Nezamparvar

Page 26 of the supplied copy

Lesson 18

English translation of the author’s Persian text. Source-page references refer to the original edition.

Author: Mostafa Nezamparvar · Original book text

Taking measured steps along the unknown, uneven path of trade
An educational illustration created with AI for this section of the book.

To succeed in exports, you must be willing to take risks. But looking at you, it seems you do not even dare turn off your bedroom light at night! Trade and exports mean stepping into the unknown, yet even in your own little world, one wrong step makes you fall. So learn not to fear failure and to get up every time, even if you hit your head against a wall a thousand times.