Mostafa Nezamparvar

Page 27 of the supplied copy

Lesson 19

English translation of the author’s Persian text. Source-page references refer to the original edition.

Author: Mostafa Nezamparvar · Original book text

Listening respectfully to customer needs and providing appropriate service
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Customer focus! Yes, customer focus means understanding what the customer wants, not telling them, “This is what it is—take it or leave it.” But with that terrible attitude of yours, it seems that even if you offered someone a glass of water, they would rather burn in a fire than accept anything from you. Learn to treat your customers respectfully, politely and professionally.