Building a Strong Brand
(Building a Strong Brand).
Exporting does not just mean selling a product; it means building a global brand people trust and want to buy from. You must create a story for your brand, demonstrate your product’s values and become an experience for customers rather than merely a commodity. But when you do not even have a proper name for yourself yet, how will you build a brand? Perhaps instead of proudly calling yourself “an independent entrepreneur,” it is time to learn the basics of branding from scratch.