Developing a Market Entry Strategy
(Market Entry Strategy).
When you want to enter a new market, you cannot simply go ahead empty-handed and without a plan. You must work out how to enter and attract customers’ attention. Is it better to work with a local partner? Or to begin with a simple product to test the market? These decisions require research, analysis and planning. But you seem not even to have a plan for visiting the corner shop, asking the grocer, “So, what should I buy?”