Mostafa Nezamparvar

Page 51 of the supplied copy

Lesson 39: Analyzing Target Markets

English translation of the author’s Persian text. Source-page references refer to the original edition.

Author: Mostafa Nezamparvar · Original book text

Examining differences in customer preferences and needs across markets
An educational illustration created with AI for this section of the book.

Analyzing Target Markets

(Target Market Analysis).

Each market has its own particular characteristics. Your product may be very popular in one country and receive barely a glance in another. You must understand your target market’s tastes, culture and needs and adapt your product accordingly. But since you call your friends to ask what to buy even for a simple birthday present, analyzing a target market probably

Seems to you like “The Da Vinci Code”: very complicated, very confusing and completely out of reach!