Mostafa Nezamparvar

Page 50 of the supplied copy

Lesson 38: Building a Distribution Network

English translation of the author’s Persian text. Source-page references refer to the original edition.

Author: Mostafa Nezamparvar · Original book text

Choosing a product’s distribution route from wholesaler to store and online sales
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Building a Distribution Network

(Distribution Network).

Simply making your product and sending it to another country is not enough. You need to know how to distribute it in the target market. From wholesale to retail, or even online sales, you need to know which route works best for your product. But your lifestyle suggests the only distribution you have ever seen was your mother handing dinner out to the family!