Page 76 of the supplied copy

Lesson 62: Using Psychological Pricing Techniques

English translation of the author’s Persian text. Source-page references refer to the original edition.

Author: Mostafa Nezamparvar · Original book text

How price presentation affects customer perception and choice — An educational illustration created with AI for this section of the book.

Using Psychological Pricing Techniques

(Psychological Pricing Techniques).

Pricing is not just a number; it is a science. Customers view prices psychologically. For example, $99.99 seems much cheaper in the mind than $100. You need to know how to use these techniques to encourage purchases. But if the price of petrol still leaves you confused, how will you use these techniques?