Mostafa Nezamparvar

Page 75 of the supplied copy

Lesson 61: Assessing Market Potential

English translation of the author’s Persian text. Source-page references refer to the original edition.

Author: Mostafa Nezamparvar · Original book text

Assessing demand, competitors and purchasing power in the target market
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Assessing Market Potential

(Market Potential Assessment).

You should not export your product to any country simply because you like it. Assess whether the target market really needs it, who the competitors are and how much customers are willing to pay. But you seem stuck at the stage of believing that everyone who compliments your product genuinely intends to buy it. So go and learn how to conduct real market analysis.