Mostafa Nezamparvar

Page 18 of the supplied copy

Lesson 12

English translation of the author’s Persian text. Source-page references refer to the original edition.

Author: Mostafa Nezamparvar · Original book text

Continually improving a product after the first contract
An educational illustration created with AI for this section of the book.

Always seek improvement. Do not think that signing one export contract means it is all over and you can sit behind a desk imagining yourself a great global trader. That makes you exactly like the footballer who takes a victory lap around the whole pitch after scoring the first goal, without realizing there are still ninety minutes left to play!