Mostafa Nezamparvar

Page 81 of the supplied copy

Lesson 66: Analyzing Strengths, Weaknesses, Opportunities and Threats

English translation of the author’s Persian text. Source-page references refer to the original edition.

Author: Mostafa Nezamparvar · Original book text

A four-part examination of strengths, weaknesses, opportunities and threats
An educational illustration created with AI for this section of the book.

Analyzing Strengths, Weaknesses, Opportunities and Threats

(SWOT Analysis)

For every market you want to enter, you need to conduct a SWOT analysis. Know your product’s strengths and weaknesses, the opportunities in the market and the threats that might get in your way. This analysis helps you make smarter decisions. But looking at you, I suspect you cannot even list your own strengths and weaknesses, let alone perform a strategic analysis!