Page 5 of the supplied copy

Lesson 1

English translation of the author’s Persian text. Source-page references refer to the original edition.

Author: Mostafa Nezamparvar · Original book text

A conceptual illustration of choosing a valuable product: examining samples and a buyer’s attention to quality and usefulness — An educational illustration created with AI for this section of the book.

Go and find a product that genuinely has value. I do not mean going down the street looking for valuable rubbish—no! Find something people are willing to pay for. Because the look on your face tells me you are going to end up thinking about pistachios and saffron!