Mostafa Nezamparvar

Page 115 of the supplied copy

Lesson 99: Managing Cultural Risk

English translation of the author’s Persian text. Source-page references refer to the original edition.

Author: Mostafa Nezamparvar · Original book text

Understanding and respecting cultural customs in business communication
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Managing Cultural Risk

(Managing Cultural Risks)

Whatever country you enter, you must understand its culture to avoid cultural problems. But even at your grandmother’s house, you do not observe the custom of taking your shoes off!