Mostafa Nezamparvar

Page 101 of the supplied copy

Lesson 85: Creating Customer Loyalty Programs

English translation of the author’s Persian text. Source-page references refer to the original edition.

Author: Mostafa Nezamparvar · Original book text

Appreciation and reward programs to maintain customer loyalty
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Creating Customer Loyalty Programs

(Customer Loyalty Programs)

International customers love special discounts and rewards. You need to design a loyalty program that encourages repeat purchases. But you are still at the stage where even your friends do not trust you, so how will you make international customers loyal?