Mostafa Nezamparvar

Page 11 of the supplied copy

Lesson 6

English translation of the author’s Persian text. Source-page references refer to the original edition.

Author: Mostafa Nezamparvar · Original book text

Protective, well-made packaging for presenting an export product
An educational illustration created with AI for this section of the book.

Before you try to export anything, learn a little about packaging. Because if your packaging resembles your style of dress, the customer will take one look and say, “Thanks, but no thanks!” Learn to package a product so that opening it feels like opening a jewelry box, not a pizza box after three days.