Page 93 of the supplied copy

Lesson 78: Developing New Products for Export

English translation of the author’s Persian text. Source-page references refer to the original edition.

Author: Mostafa Nezamparvar · Original book text

Developing and adapting a new product for export markets — An educational illustration created with AI for this section of the book.

Developing New Products for Export

(Product Development for Export)

International markets constantly change and need new products. You must know how to adapt your products or even create new ones. But when you still love your old mobile-phone model, how will you succeed at innovation?